NOC 2021 · 11202 · TEER 1

Professional occupations in advertising, marketing and public relations

Unit group 11202 of the National Occupational Classification, 2021 Version 1.0.

Express Entry draws from this TEER level.

Check which category draws this code qualifies for

What this group covers

Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by marketing and consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

Example job titles

As Statistics Canada publishes them. Yours may be worded differently and still belong here.

actor agent
advertising account executive
advertising account manager
advertising and promotions coordinator
advertising and promotions specialist
advertising campaign organizer
advertising consultant
advertising specialist
affiliated stations relations administrator
art educator - museum
artist agent
artistic agent
assistant brand manager - advertising
assistant press secretary
athlete agent
athletes manager
author's agent
book publicist
boxing promoter
career agent
casting agent
casting agent for extras
communication officer (except emergency services)
communications adviser
communications consultant
communications expert
communications officer (except emergency services)
communications specialist
community information officer
development officer - fundraising
development officer - university
digital advertising specialist
digital marketing consultant
digital marketing coordinator
digital marketing project manager
entertainment agent
event marketing specialist
financing officer - fundraising
fundraiser
fundraising campaign consultant
fundraising campaign organizer
fundraising consultant
fundraising organizer
information consultant
information coordinator
information officer
information service coordinator
literary agent
marketing consultant
marketing consultant - advertising
marketing coordinator
marketing project manager
marketing specialist
marketing specialist - advertising
media coordinator
media events coordinator
media relations coordinator
media relations officer
museum education officer
museum educator
musicians agent
performers agent
press agent
press secretary
product manager - marketing
promotion strategies consultant
public affairs officer
public affairs officer - Canadian Armed Forces
public relations agent
public relations consultant
public relations coordinator
public relations officer
public relations practitioner
public relations press agent
public relations press secretary
public relations representative
public relations specialist
publicist
publicity agent
publicity coordinator
publicity information officer
recreation association information officer
sales and promotions coordinator
singers agent
social media coordinator
social media specialist
specialist - e-media advertising
spokesperson
sports agent
stations-relations administrator
student recruiter - post-secondary education
talent agent
talent representative
theatrical agent
theatrical business agent

What it pays, and where it is hiring

Job Bank publishes a wage estimate and a three-year employment outlook for each occupation, region by region. Both are below as published — where an estimate is missing from the source it is missing here too, because the alternative is inventing one.

$35.58 an hour

Low $20.50, high $57.44

Where it pays most

Northeast · Ontario$40.47
Outaouais · Quebec$40.00
Ottawa · Ontario$38.46
Toronto · Ontario$37.50
Avalon Peninsula · Newfoundland and Labrador$37.18

Economic regions only. A province’s figure is an average over the regions inside it, so including one would rank a province above its own best region and read as a finding.

By province and territory

Median wage and three-year employment outlook for this occupation, by province and territory.
Where	Median hourly	Low to high	Outlook 2025–2027
Newfoundland and Labrador	$37.18	$16.00 – $52.88	Limited
Prince Edward Island	$30.89	$21.23 – $50.05	Good
Nova Scotia	$31.25	$18.50 – $47.69	Moderate
New Brunswick	$34.38	$21.31 – $46.67	Moderate
Quebec	$34.13	$22.00 – $52.00	Limited
Ontario	$37.02	$20.00 – $58.97	Limited
Manitoba	$28.85	$17.31 – $51.79	Moderate
Saskatchewan	$34.75	$20.00 – $50.00	Moderate
Alberta	$36.00	$20.00 – $57.69	Moderate
British Columbia	$33.65	$21.00 – $53.44	Limited
Yukon Territory	$45.80	$34.64 – $60.00	Good
Northwest Territories	$45.37	$30.15 – $62.74	Limited
Nunavut	$52.67	$37.46 – $72.00	Moderate

By economic region

The 70 economic regions where Job Bank publishes a wage or a rated outlook, of 72.

Median wage and three-year employment outlook for this occupation, by economic region.
Where	Province	Median hourly	Low to high	Outlook 2025–2027
Avalon Peninsula	Newfoundland and Labrador	$37.18	$16.00 – $52.82	Limited
South Coast--Burin Peninsula	Newfoundland and Labrador	$33.40	$22.12 – $46.26	Moderate
West Coast--Northern Peninsula--Labrador	Newfoundland and Labrador	$36.11	$23.56 – $53.57	Moderate
Notre Dame--Central Bonavista Bay	Newfoundland and Labrador	Not published	Not published	Moderate
Cape Breton	Nova Scotia	$30.97	$20.38 – $42.92	Moderate
North Shore	Nova Scotia	$33.27	$21.81 – $54.09	Moderate
Annapolis Valley	Nova Scotia	$31.25	$18.50 – $47.69	Moderate
Southern	Nova Scotia	$34.16	$32.46 – $53.39	Moderate
Halifax	Nova Scotia	$29.74	$18.50 – $47.18	Moderate
Campbellton--Miramichi	New Brunswick	$31.45	$21.45 – $46.34	Limited
Moncton--Richibucto	New Brunswick	$30.22	$21.63 – $44.71	Moderate
Saint John--St. Stephen	New Brunswick	$34.38	$21.31 – $46.67	Moderate
Fredericton--Oromocto	New Brunswick	$35.10	$21.63 – $49.49	Moderate
Edmundston--Woodstock	New Brunswick	$35.42	$24.20 – $59.78	Limited
Gaspésie--Îles-de-la-Madeleine	Quebec	$34.11	$23.36 – $44.35	Limited
Bas-Saint-Laurent	Quebec	$34.62	$18.00 – $49.45	Limited
Capitale-Nationale	Quebec	$36.06	$25.00 – $54.48	Limited
Chaudière-Appalaches	Quebec	$35.43	$20.00 – $98.56	Limited
Estrie	Quebec	$33.16	$24.00 – $51.28	Moderate
Centre-du-Québec	Quebec	$32.86	$22.60 – $49.34	Limited
Montérégie	Quebec	$32.21	$21.00 – $53.85	Limited
Montréal	Quebec	$33.65	$23.00 – $50.48	Limited
Laval	Quebec	$34.13	$22.00 – $52.00	Limited
Lanaudière	Quebec	$35.05	$23.23 – $54.02	Limited
Laurentides	Quebec	$34.13	$22.00 – $52.00	Limited
Outaouais	Quebec	$40.00	$24.75 – $55.90	Limited
Abitibi-Témiscamingue	Quebec	$34.31	$22.77 – $56.02	Limited
Mauricie	Quebec	$36.12	$23.06 – $53.86	Moderate
Saguenay--Lac-Saint-Jean	Quebec	$32.70	$22.00 – $76.92	Limited
Côte-Nord	Quebec	$36.85	$23.57 – $56.22	Limited
Nord-du-Québec	Quebec	Not published	Not published	Limited
Ottawa	Ontario	$38.46	$23.00 – $56.92	Limited
Kingston--Pembroke	Ontario	$31.25	$19.50 – $57.17	Limited
Muskoka--Kawarthas	Ontario	$34.57	$22.76 – $61.99	Moderate
Toronto	Ontario	$37.50	$20.00 – $60.73	Limited
Kitchener--Waterloo--Barrie	Ontario	$35.71	$21.00 – $56.04	Limited
Hamilton--Niagara Peninsula	Ontario	$36.77	$22.45 – $57.86	Limited
London	Ontario	$33.13	$19.93 – $58.76	Limited
Windsor--Sarnia	Ontario	$26.00	$17.60 – $44.71	Limited
Stratford--Bruce Peninsula	Ontario	$34.62	$23.08 – $59.62	Moderate
Northeast	Ontario	$40.47	$23.00 – $51.90	Limited
Northwest	Ontario	$35.65	$20.19 – $54.95	Limited
Southeast	Manitoba	$30.95	$19.65 – $47.36	Moderate
South Central	Manitoba	$30.26	$20.81 – $49.68	Moderate
Southwest	Manitoba	$32.96	$22.49 – $48.45	Moderate
North Central	Manitoba	Not published	Not published	Moderate
Winnipeg	Manitoba	$30.22	$18.27 – $52.88	Moderate
Interlake	Manitoba	$32.87	$21.89 – $49.05	Moderate
Regina--Moose Mountain	Saskatchewan	$35.90	$18.00 – $52.82	Moderate
Swift Current--Moose Jaw	Saskatchewan	$31.15	$21.02 – $51.05	Moderate
Saskatoon--Biggar	Saskatchewan	$34.07	$24.04 – $48.08	Moderate
Yorkton--Melville	Saskatchewan	$36.46	$23.80 – $58.16	Undetermined
Prince Albert	Saskatchewan	$35.38	$22.40 – $53.15	Limited
Northern	Saskatchewan	Not published	Not published	Limited
Lethbridge--Medicine Hat	Alberta	$33.62	$22.38 – $57.20	Moderate
Camrose--Drumheller	Alberta	$36.00	$20.00 – $57.69	Moderate
Calgary	Alberta	$36.06	$20.19 – $57.69	Moderate
Banff--Jasper--Rocky Mountain House	Alberta	$33.35	$21.89 – $49.31	Limited
Red Deer	Alberta	$35.91	$21.58 – $52.46	Limited
Edmonton	Alberta	$36.00	$20.00 – $57.69	Moderate
Athabasca--Grande Prairie--Peace River	Alberta	Not published	Not published	Limited
Wood Buffalo--Cold Lake	Alberta	$36.31	$26.28 – $57.92	Limited
Vancouver Island and Coast	British Columbia	$34.69	$20.43 – $49.45	Limited
Lower Mainland	British Columbia	$33.65	$21.00 – $56.59	Limited
Thompson--Okanagan	British Columbia	$31.25	$24.04 – $50.48	Limited
Kootenay	British Columbia	$32.97	$23.97 – $54.24	Limited
Cariboo	British Columbia	$33.88	$23.00 – $51.01	Limited
North Coast	British Columbia	$35.00	$19.75 – $56.41	Very limited
Nechako	British Columbia	$35.00	$19.75 – $56.41	Very limited
Northeast	British Columbia	$37.15	$25.49 – $58.03	Moderate

Job Bank rates employment prospects for each occupation in each economic region from very good to very limited over 2025–2027, and says “undetermined” where it has not got enough to rate. It is an assessment of prospects, not a count of vacancies.

The estimates on this page come from Labour Force Survey (2023-2024) · Small Area Estimation (2024).

Job Bank publishes an estimate for 24,364 of the 44,376 occupation-and-place pairs in this release. The rest are suppressed rather than modelled, and appear here as not published.

Wage estimates from the 2025 Wages release, revised 19 November 2025; employment outlooks from 2025-2027 Employment Outlooks - NOC 2021, released 8 December 2025. Both are updated annually. Estimates for different regions come from different surveys, so comparing two regions is exactly as sound as Job Bank’s own regional comparison and no more.

Source: Statistics Canada — National Occupational Classification 2021 V1.0; Employment and Social Development Canada — Job Bank wages; Employment and Social Development Canada — Job Bank 3-year employment outlooks. Data current as of 13 August 2026. NOC 2021 Version 1.0. The classification is versioned rather than dated — IRCC moved to it in November 2022, and a new version would be a new classification rather than an update.