NOC 2021 · 10022 · TEER 0
Advertising, marketing and public relations managers
Unit group 10022 of the National Occupational Classification, 2021 Version 1.0.
Check which category draws this code qualifies for
What this group covers
Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
Example job titles
As Statistics Canada publishes them. Yours may be worded differently and still belong here.
- advertising administrator
- advertising agency manager
- advertising director
- advertising manager
- agency marketing department manager
- business manager - sales and advertising
- campaign manager
- channel marketing manager
- circulation manager
- commercial network development manager
- communications director
- communications director - sales and marketing
- communications manager
- communications manager - public relations
- community relations director
- corporate affairs manager
- correspondence and public inquiries manager
- creative services director
- director of development - annual giving
- e-commerce (electronic commerce) manager
- election campaign manager
- electronic business (e-business) manager
- electronic commerce (e-commerce) manager
- external relations director
- fundraising campaign manager
- graphic design firm manager
- information and communications manager
- information service manager
- Internet communications manager
- Internet site manager
- manager - marketing services
- market development manager
- marketing director
- marketing executive
- marketing manager
- media advertising manager
- media relations director
- media relations manager
- online marketing manager
- promotions manager
- public affairs director
- public information director
- public relations director
- public relations manager
- publicity administrator
- publicity director
- publicity manager
- regional communications director
- sales agency marketing division director
- sales and advertising manager
- sales and marketing director
- sales and marketing manager
- sales and publicity manager
- sales director - computer marketing development
- sales promotion manager
- social media manager
- Web communications manager
- Web marketing manager
What it pays, and where it is hiring
Job Bank publishes a wage estimate and a three-year employment outlook for each occupation, region by region. Both are below as published — where an estimate is missing from the source it is missing here too, because the alternative is inventing one.
Across Canada
$55.29 an hour
Low $34.62, high $89.74
Where it pays most
- Calgary · Alberta$61.54
- Kitchener--Waterloo--Barrie · Ontario$60.10
- Banff--Jasper--Rocky Mountain House · Alberta$59.62
- Edmonton · Alberta$59.62
- Ottawa · Ontario$57.69
Economic regions only. A province’s figure is an average over the regions inside it, so including one would rank a province above its own best region and read as a finding.
By province and territory
| Where | Median hourly | Low to high | Outlook 2025–2027 |
|---|---|---|---|
| Newfoundland and Labrador | $52.31 | $31.25 – $72.12 | Limited |
| Prince Edward Island | $51.44 | $32.00 – $92.31 | Moderate |
| Nova Scotia | $52.88 | $28.85 – $96.15 | Limited |
| New Brunswick | $55.29 | $42.05 – $66.67 | Limited |
| Quebec | $52.88 | $29.81 – $84.13 | Very limited |
| Ontario | $57.44 | $36.86 – $88.94 | Very limited |
| Manitoba | $50.82 | $28.85 – $82.42 | Limited |
| Saskatchewan | $52.88 | $36.06 – $82.42 | Moderate |
| Alberta | $59.62 | $36.06 – $91.35 | Limited |
| British Columbia | $52.88 | $36.06 – $92.31 | Limited |
| Yukon Territory | $57.04 | $40.70 – $76.00 | Limited |
| Northwest Territories | $61.09 | $40.69 – $80.27 | Moderate |
| Nunavut | $69.00 | $46.46 – $88.39 | Limited |
By economic region
The 56 economic regions where Job Bank publishes a wage or a rated outlook, of 72.
| Where | Province | Median hourly | Low to high | Outlook 2025–2027 |
|---|---|---|---|---|
| Avalon Peninsula | Newfoundland and Labrador | $48.95 | $35.49 – $69.40 | Limited |
| West Coast--Northern Peninsula--Labrador | Newfoundland and Labrador | $48.36 | $35.46 – $67.08 | Undetermined |
| Cape Breton | Nova Scotia | $45.22 | $34.69 – $61.11 | Limited |
| North Shore | Nova Scotia | $48.53 | $33.28 – $62.31 | Limited |
| Annapolis Valley | Nova Scotia | $48.43 | $35.16 – $68.67 | Limited |
| Southern | Nova Scotia | $45.29 | $32.05 – $65.61 | Limited |
| Halifax | Nova Scotia | $50.19 | $33.67 – $71.94 | Limited |
| Campbellton--Miramichi | New Brunswick | $48.42 | $35.62 – $67.51 | Undetermined |
| Moncton--Richibucto | New Brunswick | $56.04 | $45.00 – $63.19 | Moderate |
| Saint John--St. Stephen | New Brunswick | $55.29 | $42.05 – $66.67 | Moderate |
| Fredericton--Oromocto | New Brunswick | $55.29 | $42.05 – $66.67 | Moderate |
| Edmundston--Woodstock | New Brunswick | $45.50 | $30.68 – $65.24 | Undetermined |
| Bas-Saint-Laurent | Quebec | $51.58 | $35.34 – $72.21 | Moderate |
| Capitale-Nationale | Quebec | $53.30 | $41.03 – $82.05 | Very limited |
| Chaudière-Appalaches | Quebec | $52.28 | $36.87 – $76.68 | Limited |
| Estrie | Quebec | $50.36 | $35.91 – $74.72 | Limited |
| Centre-du-Québec | Quebec | $53.74 | $36.34 – $77.52 | Very limited |
| Montérégie | Quebec | $54.71 | $37.51 – $80.66 | Limited |
| Montréal | Quebec | $52.40 | $27.16 – $72.12 | Very limited |
| Laval | Quebec | $54.95 | $29.40 – $90.66 | Very limited |
| Lanaudière | Quebec | $52.63 | $37.01 – $75.43 | Very limited |
| Laurentides | Quebec | $54.96 | $35.89 – $79.21 | Moderate |
| Outaouais | Quebec | $55.42 | $40.38 – $77.64 | Very limited |
| Abitibi-Témiscamingue | Quebec | $52.72 | $37.41 – $76.28 | Undetermined |
| Mauricie | Quebec | $52.88 | $29.81 – $84.13 | Limited |
| Saguenay--Lac-Saint-Jean | Quebec | $52.51 | $35.05 – $75.60 | Very limited |
| Ottawa | Ontario | $57.69 | $43.75 – $82.05 | Limited |
| Kingston--Pembroke | Ontario | $51.27 | $36.45 – $76.21 | Limited |
| Muskoka--Kawarthas | Ontario | $54.79 | $37.17 – $80.80 | Limited |
| Toronto | Ontario | $57.69 | $35.00 – $91.35 | Very limited |
| Kitchener--Waterloo--Barrie | Ontario | $60.10 | $40.38 – $100.00 | Limited |
| Hamilton--Niagara Peninsula | Ontario | $55.38 | $39.42 – $86.54 | Limited |
| London | Ontario | $52.73 | $35.97 – $75.76 | Limited |
| Windsor--Sarnia | Ontario | $52.26 | $35.74 – $75.72 | Limited |
| Stratford--Bruce Peninsula | Ontario | $53.76 | $37.62 – $77.03 | Moderate |
| Northeast | Ontario | $51.65 | $36.86 – $69.69 | Moderate |
| Northwest | Ontario | $53.40 | $38.55 – $74.57 | Undetermined |
| Southeast | Manitoba | $48.83 | $36.36 – $70.49 | Undetermined |
| South Central | Manitoba | $49.14 | $37.20 – $69.01 | Undetermined |
| Southwest | Manitoba | $47.77 | $35.13 – $66.94 | Undetermined |
| Winnipeg | Manitoba | $52.00 | $32.69 – $76.92 | Limited |
| Interlake | Manitoba | $49.52 | $35.67 – $68.63 | Undetermined |
| Regina--Moose Mountain | Saskatchewan | $55.29 | $40.87 – $77.96 | Moderate |
| Swift Current--Moose Jaw | Saskatchewan | $50.57 | $37.28 – $71.42 | Undetermined |
| Saskatoon--Biggar | Saskatchewan | $49.74 | $32.50 – $84.13 | Limited |
| Prince Albert | Saskatchewan | $51.07 | $36.76 – $70.39 | Undetermined |
| Calgary | Alberta | $61.54 | $46.15 – $91.35 | Limited |
| Banff--Jasper--Rocky Mountain House | Alberta | $59.62 | $36.06 – $91.35 | Very limited |
| Edmonton | Alberta | $59.62 | $36.06 – $91.35 | Limited |
| Athabasca--Grande Prairie--Peace River | Alberta | Not published | Not published | Very limited |
| Vancouver Island and Coast | British Columbia | $53.85 | $38.55 – $78.91 | Moderate |
| Lower Mainland | British Columbia | $52.63 | $32.97 – $96.15 | Limited |
| Thompson--Okanagan | British Columbia | $50.94 | $35.49 – $73.97 | Limited |
| Kootenay | British Columbia | $51.01 | $36.38 – $72.03 | Undetermined |
| Cariboo | British Columbia | $48.76 | $34.58 – $68.14 | Undetermined |
| North Coast | British Columbia | $53.80 | $40.59 – $77.14 | Undetermined |
Job Bank rates employment prospects for each occupation in each economic region from very good to very limited over 2025–2027, and says “undetermined” where it has not got enough to rate. It is an assessment of prospects, not a count of vacancies.
The estimates on this page come from Labour Force Survey (2023-2024) · Small Area Estimation (2024).
Job Bank publishes an estimate for 24,364 of the 44,376 occupation-and-place pairs in this release. The rest are suppressed rather than modelled, and appear here as not published.
Wage estimates from the 2025 Wages release, revised 19 November 2025; employment outlooks from 2025-2027 Employment Outlooks - NOC 2021, released 8 December 2025. Both are updated annually. Estimates for different regions come from different surveys, so comparing two regions is exactly as sound as Job Bank’s own regional comparison and no more.
Source: Statistics Canada — National Occupational Classification 2021 V1.0; Employment and Social Development Canada — Job Bank wages; Employment and Social Development Canada — Job Bank 3-year employment outlooks. Data current as of 13 August 2026. NOC 2021 Version 1.0. The classification is versioned rather than dated — IRCC moved to it in November 2022, and a new version would be a new classification rather than an update.